---
title: What Apple's “WFH” can teach us about branded content - Brenton Productions, TV shows, Commercials, Videos
description: Tweet Share Pin Share189 189 Shares Apple’s “The Underdogs” digital short, released in 2019, was a fun and engaging way to show consumers what Apple’s prod
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<https://blog.brentontv.com>

# [What Apple's “WFH” can teach us about branded content - Brenton Productions, TV shows, Commercials, Videos](https://blog.brentontv.com/what-apples-wfh-can-teach-us-about-branded-content)

 Written by [Brenton Productions](https://blog.brentontv.com/author/brenton-productions) | Aug 18, 2020 9:00:16 AM

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Apple’s [“The Underdogs” digital short](https://youtu.be/G9TdA8d5aaU), released in 2019, was a fun and engaging way to show consumers what Apple’s products and integrations could do in the office.

A year later, in the wake of the COVID-19 pandemic, Apple brought their “underdog” characters back to satirize the scenarios many of us began experiencing while #WorkingFromHome…all while demonstrating how Apple’s product line-up makes team collaboration possible even when working remotely.

Throughout the (sometimes painfully) relatable digital short, the script weaves in **key features and benefits** of the company’s various devices and software, along with **demonstrations of those features** – I actually learned where to find the scanner on my phone while watching this video!  And that’s exactly what branded content should do – **educate and inform the viewer while entertaining them through storytelling.**

Watch “The whole working-from-home thing” here:

**Want to see what branded content can do for you?**  [Our expert consultants are here to help!](mailto:recker@brentontv.com)

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